top of page

EXCELLING AT THE HIGHEST CREATIVE LEVEL.

HOW IS EACH ZETU AFRICA BAG ABLE TO PRESENT SUCH A HEIGHTENED QUALITY?


“The Spirit of Zetu is Ownership. We are those that do not just do a thing. We become what we do. We refine and refine and refine, without end, for we have no end!”


Often people ask, “how do you achieve making such a high-quality bag?”. The response is always the same: a proud leap of joy inside my heart! The truth is it was not always perfect. We came across two reads that seam to shape our product approach.


1: Open Spirit hunting!


Yes, I know! Rather than design a bag, we are striving to express what bonds us to each of you. The Spirit of Ownership. The Spirit of Uniqueness. We call this Spirit Zetu, a quality of being and becoming that makes for a better human experience. Every little detail on each Zetu product has been drawn, made and evaluated by the team so we keep only what we feel represents the Spirit that bonds us to the highest qualities of this world.


2: Continuous feedback


With the QR scan label and each customer engagement, we love to find out simply 3 things,

  • What do you absolutely love about your Zetu bag?

  • What do you wish you could magically remove from your Zetu bag by a snap of your finger?

  • What do you wish you would magically add to your Zetu bag by a snap of your finger?


The answers to these 3 questions create what is known as “Continuous Improvement”!


A pair of Dreamer edition bags from Zetu Africa. Follow @zetuafrica for more updates


So do let us know what your response to these 3 questions via the chat below, or by scanning your Zetu bag (or direct chat at www.zetuafrica.org).

Commentaires


bottom of page